Wednesday, April 02, 2014

Crisis Communications Lessons from MH370

Crisis Communications Lessons from MH370

By Thomas Murrell MBA, CSP International Business Speaker

The mysterious disappearance of Malaysia Airlines MH370 has dominated global media headlines for more than three weeks.

The compelling aviation drama has created a media frenzy that has never been seen before.

There has been a constant flow of misinformation, conjecture and conspiracy theories.

Now I've done a lot of work in Malaysia in the last 17 years, am the Chairman of a Malaysian-based business and have flown on that Malaysia Airlines very flight from Kuala Lumpur to Beijing.

I've also got lots of Malaysian friends and my thoughts go out to the families of those affected by this tragedy.

But this PR issue needs to be discussed in an open way within an international context so we can all learn.

The Malaysian dealing of the world's media has at best been described as "chaotic " and has been severely criticized.

"My overall view is that it's one of the worst cases of crisis management communications I've ever seen," announced one veteran PR consultant.

MH370 has also brought the issue of how to handle a crisis to centre stage. Malaysia's response has raised serious concerns about accountability, transparency and competence.

From the start, the Malaysian authorities were on the back foot.

It has only highlighted a very authoritarian and hierarchical leadership style.

Cross cultural communication, especially with Chinese families has been a master class of what not to do.

Every aviation expert has been wielded out to give their analysis because of the lack of facts.

Speculation has been rife only adding to the tension and information vacuum.

The fact it happened in Western Australia's backyard has made it all the more relevant. Each new development is reported with gusto as another chapter evolves.

All the time, those with lost ones are no closer to getting closure on what actually happened.

This vacuum of concrete information and the constant media reports make it even more painful for the families left behind, as they cling to anything.

The contrast between the Malaysian ways of communicating compared with the approach taken by the Australian Maritime Safety Authority has been stark.

Especially around clear, concise and honest message delivery, so critical in a crisis.

So what are the lessons in crisis communications we can learn from MH370?

1. Accuracy
 
Providing accurate information is the first rule of crisis communication.
A lack of accurate information provides an environment in which conspiracy theories breed.
This just fuels the information vacuum.

"It has created a poisonous brew of distrust and grief, with police ejecting relatives from press conferences and a protest march in Beijing - something almost unheard of," was how one expert described it.

2. Timeliness
 
The Malaysians were slow to issue timely information.
This has angered stakeholders - especially families of those lost.

In the case of MH370's disappearance, an angry letter was posted online by a grieving relatives' support group in Beijing, accusing the Malaysian authorities of reacting too slowly.
"Since the flight lost contact 18 days ago, the airline, the government and the army of Malaysia continuously delayed, covered up, hid the truth and tried to deceive passengers and their families," the letter says.

"Such shameful and despicable behaviour not only cheated and destroyed our health and peace of mind, it prolonged the rescue effort and wasted a huge amount of time. If our beloved relatives have lost their lives because of this then the airline, the government and the military are the real murderers of our family."

4. Avoid Conflicting Information
 
There was a lot of conflicting information right from the start.
Hundreds of relatives in Beijing hired buses to the Malaysian embassy with a view to storming it because of the mis-information.

Police stopped the buses, but the protesters continued on foot, marching with banners: "The Malaysian government are executioners and murderers" and "We won't give up until we see our family members".

Stakeholders, especially relatives have been buffeted both by lack of information and by conflicting data, with hopes frequently raised then dashed.
The crisis plan failed to prioritize the concerns of the mostly Chinese families.

5. Visible Leadership
 
During a disaster, we turn around and look for our leaders.

Malaysian Prime Minister Najib Razak, maintained a conspicuously low profile during the first week of the plane's disappearance.

"Why did it take Prime Minister Najib Razak eight days to appear in front of the world's media? He chose instead to pose for a photo-op with a cut-price chicken two days after the plane vanished," some critics have argued.

This is not a good look.

He finally appeared before the news media to announce that the government believed the plane had flown off course as the result of deliberate actions but refused to take questions from journalists.
When the focus shifted to Australia, Prime Minister Tony Abbott readily made himself available to the media even touring the Pearce airbase where search operations are based.

6. Empathy and compassion
 
Society expects leaders to be most concerned with the welfare of those affected by the disaster. Always focus on the human side of any disaster first.

"The airline has tried to follow the Triple R of crisis communications - regret, reason and remedy - but has been hampered by contradictory "facts" entering the public arena, fuelled by innuendo and false rumours.

Also, while it has expressed regret, it hasn't been able to offer reason and remedy - and nor can it until the plane is found, and likely causes of the crash ascertained," PR experts have reasoned.

7. Single Controlled Source of Information
 
When a crisis strikes many people are scared and confused.
Leaders need to mirror the feelings of the broader community and act in the best interests of society. We want them to be in control and be decisive.

In a crisis, leaders are judged by what they say and what they do.
What they say is important because the words and messages have a huge amount of impact in that moment of time.

The content is critical to match the serious context of the message.
Symbolic acts by leaders mean a lot.
Following a standard crisis communications manual is probably not the best look for leaders.

8. Beware Social Media
 
When Malaysian Prime Minister Najib Razak announced sombrely that "flight MH370 ended in the southern Indian Ocean", this did not end the agony for the relatives and friends of the 239 people on board.

The families received text messages finally informing them of the plane's fate, in English first and then later in Chinese — a process that only heightened the anger of the relatives and friends of the Chinese people who perished on the flight.

Again, this only inflamed the situation.
It is a quick way to provide information, but is not very sensitive.

9. Culture In a Declining Life Cycle Business
 
The airline seemed like an organisation under siege. Perhaps the rut set in before the crisis and the crisis just highlighted some cultural issues for the organisation.

"The airline has racked up losses for the past three years, unable to deal effectively with high costs, unprofitable routes and the emergence of low-cost rivals. In 2013, it returned a negative 4% margin, worse than almost any airline in the world.

And, while China accounts for only 7% of the airline's capacity, China is a growth market; if Chinese passengers choose to fly on other airlines, that spells more trouble.
The airline's share price has been falling for some time, and has fallen a further 10% since MH370 went missing. It now languishes at about a tenth of its value in 2004," according to experts.

In 2013, Malaysia Airlines recorded a $336 million loss.

10. The National Brand Under International Pressure
 
The Malaysian government retains a large stake in Malaysia Airlines and "the brand is identified with the country" according to branding experts.

"Officials failed to understand the difference between the global media and the Malaysian press - the former demands transparency and answers; the latter is more compliant and forgiving," according to PR experts in the region.

The story will hurt both the airline and national brand.

"The Malaysian government is not used to dealing with the international media, especially in situations like this," nicely summarises the challenge in dealing with an international crisis.

"A crisis is not a rehearsal — you must do your preparation beforehand."
Finally, it is the feelings of the families that must come first and our thoughts are with them as this aviation drama drags out.

Please contact me if you require crisis communications training.

Monday, March 31, 2014

Marketing Secrets for Business Brokers





Monday, March 03, 2014

How Social Media Saved SPC Ardmona

How Social Media Saved SPC Ardmona
By Thomas Murrell



Social media has saved Australia's largest food-packing brand SPC by increasing sales by more than 50 per cent (image source: abc online).


And it didn't initially cost the company a cent.

That's because the idea didn't come out of a big advertising agency.

Instead it came from a food blogger.

The federal government may have denied SPC Ardmona a $25 million assistance package but a nostalgic social media campaign "SPC Sunday" has encouraged shoppers to buy the product to support the fruit-packing company.

Newcastle resident and food blogger Linda Drummond created the SPC Sunday campaign on the back of negative news in the media about the future of SPC.

She tweeted on Thursday Feb 6th 2014: “To support SPC let's have a Twitter Peaches and Icecream night this Sunday Feb 9”.

She encouraged people to show support by posting a picture of themselves enjoying a tin of an SPC product.

“This all started with a conversation with a few friends about our great childhood memories of eating SPC fruits with ice cream,” Ms Drummond told the Australian media.

“We though this would be a fun way to empower people to not just talk about supporting Australian grown and made food, but to act on it.”

Politicians and celebrities supported the movement, and when launched the hashtag received more than 10,000 tweets in three days. An SPC Sunday Facebook page also has more than 2,500 likes and the campaign cranked up more than 20 million impressions.

The success of the campaign came as a surprise to Ms Drummond.

“I'm still shocked at how quickly the support grew and am so proud of the awareness that this simple idea was able to gain,” she said.

“I hope this encourages people to continue to support SPC Ardmona and check the labels to see where their food has come from.”
 
The campaign is now being supported by full page print ads in all the daily metropolitan newspapers.


So what are the marketing lessons in this social media case study?

1. Single Minded Strategy

The best ideas are the most simple.

As the food blogger herself told the ABC:

"We're a proud nation. We create things, we grow things, we manufacture things, we build things. We need to get behind that and the most basic thing we can do as a consumer is buy the Australian product,"


2. An Easy Call to Action (CTA)

Every great campaign must have an easy to implement call to action.

This one was simple - enjoy SPC product on Sunday.

3. Simple Creative Brief

Share an experience (recipe, moment, product usage) on social media.

4. Raise Awareness to Shift Product

Raise awareness of the issue and how you as a consumer can help solve it.

This motivated people to be aware of the issue and buy the product.

A case of cause related marketing.

Buy the product because you care about the cause and the future of the company.

5. Build On Back of Media Awareness

The SPC funding issue dominated the news and divided the community.

Should the Government spend $25 million dollars of taxpayers money to support or prop-up a commercial enterprise?

Leverage off media coverage in mainstream media.

When an issue is hot - timing is everything .

6. Make It Visual

Social media is all visual - it is all pictures.

The idea to share photos was brilliant and instagram really came into its own as a social media marketing tool.

7. Few Words

The fewer the words the better.

In this case alliteration (the repetition of the same sounds or of the same kinds of sounds at the beginning of words or in stressed syllables of an English language phrase) was used to great effect in "SPC Sunday".

Using the product or brand in the tagline was also a brilliant strategy.

8. Use Emotion

There's an old saying that "facts tell and emotions sell".

Keep it warm and fuzzy.

Appealing to a consumer's sense of nostalgia was a stroke of genius by the food blogger as she explains in another media interview.

"It totally touched the hearts of people. I think we're seeing so many people now who realise that we are Australians and we have to fight for other Australians. And it's not an angry issue either; it really is a genuine, caring, heart-felt one and something that we can all tap back into our childhood, so there's this lovely sense of nostalgia."

"I had someone yesterday tweeting a picture of using her grandma's jaffle iron to make an SPC baked bean jaffle for lunch. And so there's that. There's that wonderful sense of nostalgia and sharing something with their families that they've grown up with. Creating a tradition really, a family tradition that helps people. What's not to love?"

9. Simple Hashtag

#SPCSunday

The speed at which twitter can gain a following is truly amazing.

The simpler and more memorable the hashtag the easier it is to share.

10. Back-up with Traditional Media

Once the idea gained momentum tradition media picked it up and then it spread further.

 Supermarkets picked up the vibe and ran with it in their advertising.

Then the company used traditional advertising to reinforce the brand and message and say thank you.

This completes the circle.

In summary, a brilliant, easy to share and act on strategy that had me reaching for the can of SPC peaches for dessert on a Sunday night, even if I didn't take a photo and tell the world about it!

Need marketing help - a marketing plan, marketing mentoring or a marketing speaker? Contact me here.











Maximising Marketing Effort Course - Kuala Lumpur 18th and 19th February 2014

Another successful course completed. Maximising Marketing Effort Course - Kuala Lumpur 18th and 19th February 2014. Pictured with delegates.



Contact me if you want a marketing speaker, marketing plan or marketing consultant.

Public Speaking Training Perth - Feedback from Powerful and Persuasive Speechwriting 25th February 2014


Feedback from delegates (pictured) for a Public Speaking Training course in Perth - "Powerful and Persuasive Speech writing" 25th February 2014

"I liked how he was able to get across all the relative structures and complexities of presenting and preparing for speeches," Trevor Dixon, Managing Director KIN Mining

"Practical, personal and interesting." Rowan Tracey, Accountant HLB Mann Judd

"I liked the way Tom looked at things in a different way and structure," Tracey De Pinho, Manager HLB Mann Judd

Book for our next course on Tuesday April 11th 9.30am to 1pm at HLB Mann Judd, Perth.

Tuesday, December 03, 2013

Media Training Course Perth

Feedback from delegates at my course on November 12th 2013.

Next course Tuesday February 4th 2014. Book here.

Leadership with Dr Janet Holmes a' Court



Dr Janet Holmes a' Court explains her leadership style and how she turned her business around with Thomas Murrell. She spoke at a Graduate Management Association (GMA) Up Close and Personal lunch at the University Club on Thursday November 21st 2013.

Janet Holmes à Court is owner of the Janet Holmes à Court Collection. She is also Chairman of the John Holland Advisory Board, one of Australia's leading construction and engineering companies; the West Australian Symphony Orchestra; the Australian Children’s Television Foundation and the Australian Urban Design Research Centre (AUDRC).

She is a Board Director of Vision 2020 Australia, Board Member of the Rio Tinto WA Future Fund, the Australian National Academy of Music (ANAM), the Australian Chamber Orchestra (ACO), the Australian Major Performing Arts Group (AMPAG) and Chamber of Arts and Culture WA.

She is a science graduate from the University of Western Australia and taught science for a number of years before working more closely with family business matters.

She has won numerous awards recognising her contribution to the community and to business, including a Companion of the Order of Australia.

In August 2012 Mrs Holmes à Court was awarded the 2012 Champion of Entrepreneurship at Ernst & Young Entrepreneur of the Year Awards in recognition as a leader with a long-term record of outstanding entrepreneurial achievement.

In November 2011, Mrs Holmes à Court was elected an Honorary Fellow of The Australian Academy of the Humanities. In September 2011, Edith Cowan University awarded Mrs Holmes à Court an Honorary Doctorate "Doctor of Arts honoris causa". In March 2011, Mrs Holmes à Court was awarded the Australian Achievement in Architecture National President’s Prize for her contribution to the Australian presence at the Venice Architecture Biennale of 2010.

In early March, Mrs Holmes à Court was inducted into the International Women’s Day WA Women's Hall of Fame in recognition of her business acumen. The awards program is dedicated to unsung heroines from all walks of life, from all over Western Australia.

In March 2009, Mrs Holmes à Court was awarded The Woodrow Wilson Corporate Citizenship Award in recognition of her exemplary business acumen and tireless commitment to giving back to the global community through the arts, health and education.

In October 2008, Mrs Holmes à Court was awarded the 2008 United Way Philanthropist of the Year Award in recognition of her support to the arts, conservation, peace and local community groups. In March 2008, the Charles Sturt University awarded Mrs Holmes à Court an Honorary Doctor of Business Award.

In September 2007, The Institute of Engineers Australia awarded Mrs Holmes à Court a Companion of Engineers Australia. In August 2007, Mrs Holmes à Court was awarded the Australian Institute of Company Directors WA Gold Medal Award. This award is presented to a director who embodies the values of excellence and integrity and encourages the highest ethical standards.

In May 2007, Mrs Holmes à Court was awarded an Honorary Degree of Doctor of Business from University of Ballarat and in January 2007, was awarded a Companion of the Order of Australia in recognition of her service to business, particularly as a leader in the construction, wine and cattle industries, to the advancement of Western Australia's musical and theatre culture, to the visual arts, and to the community.

In May 2004, Mrs Holmes à Court was awarded a Champion Award for the Year of the Built Environment 2004 Western Australia in recognition by the State Steering Committee for excellence in field for championing improvements in the way we plan, design, construct and operate our built environment.

In November 2003, Mrs Holmes à Court was awarded The Lifetime Commitment Award from the WA State Arts Sponsorship Scheme Awards for her leadership and outstanding personal commitment to making a significant contribution to arts and culture in Western Australia. In August 2003, she was awarded the 2003 AbaF Richard Pratt Business Leadership Award.

In January 2001, Mrs Holmes à Court was awarded a Centenary Medal of the Order of Australia for her service to the arts as Chair of the WA Symphony Orchestra and Black Swan Theatre Company.

In February 1998, Mrs Holmes à Court was one of nine (9) Western Australian delegates to represent the Australian Republican Movement at the Constitutional Convention in Canberra and in September 1998. In 1998 Mrs Holmes à Court was also awarded the International Business Council of Western Australia Business Award.

In March, 1997 Mrs Holmes à Court was presented an Honorary Doctorate from Murdoch University for her contribution to the development of education to Western Australia and to the nation, and in September 1997, The University of Western Australia admitted her to the Honorary Doctorate of Letters. In May 1997, Mrs Holmes à Court was awarded the Institution of Engineers Medal which recognises organisations and individuals who have made a significant contribution to the economic or social development of Australia.

In 1995 Mrs Holmes à Court was awarded the United Kingdom Veuve Clicquot Business Woman of the Year. In the Queen’s Birthday Honours List in June, 1995 she was appointed an Officer of the Order of Australia for services to Business, the Arts and the Community and in 1994 she received an Honorary Doctorate from the Central Queensland University.

Listen to the podcast interview here. This will take nine minutes and 52 seconds.




Down load the audio from here

Here is the stunning glass platter presented to Dr Janet Holmes a' Court and made by Kim Fitzpatrick of Tradition Stained Glass.



Need a speaker, professional MC or moderator? Contact Thomas Murrell today.

Tuesday, November 19, 2013

LinkedIn for Legal Assistants - LinkedIn Tips For Legal Professionals Course Thursday 14th November 2013







Thanks Tom for a very insightful and inspiring couple of hours!"

"Friendly, professional and easy to understand"

"It inspired me to re-instate my LinkedIn page!"

"Overall presentation was excellent and interesting"

"Very interesting"

"Engaging and helpful"

"I liked his knowledge of the subject content and delivering it with energy and humor"

"I liked the overall content and his enthusiasm"

Need help with LinkedIn? Consider an internal workshop for your team. More detail here.

Professional Moderator Perth - LESANZ Great Debate 2013 Does Government help or hinder innovation?


 Wednesday, 30th October 2013, Perth
LESANZ Great Debate 2013 Does Government help or hinder innovation? Pictured with opposing debaters Brodie McCulloch and Michael Beilby.

Carbon Footie Case Study - Public Relations Campaign Perth


Perth-based Carbon Footie have married financial savings with environmental advocacy by becoming leading Energy Efficiency Specialists in green consulting and energy saving.

Here is a case study on what they are doing.

The marketing strategy was to leverage the installation of a 30 kilowatt solar system into greater visibility and credibility especially amongst potential prospects in sporting clubs.

"Journalists want direct links to images, video and audio content for their stories, with no big emails and no cumbersome digging around," was a key message to come out of the PR industry's national conference being held in Adelaide.

So here is a quick case study on how we provided all this for Carbon Footie's CEO Paul Connell.

The event was the launch of a 30 kilowatt solar panel system for the Osborne Park Bowling Club.

1. Get a photographer to take quality visuals.

BowlingClub2StirlingScoop19112013STBowlingClubPicBowlingClub3

Carbon Footie, a set on Flickr.
Launch of new 30 kilowatt solar system at Osborne Park Bowling Club.

Via Flickr:
Carbon Footie are energy efficiency specialists.

2. Get a videographer to create a short news video of the event.

 Here is the YouTube video.



3. Media train key spokespeople

Here is the link to the raw media interview done as a training exercise with CEO Paul Connell.


This is 10 mins and 45 seconds.
Note you would never send this to the media. But you could easily create a real audio file to send.

4. Pitch story to local media.


Here is the link to the real media interview done at the local radio station where Paul Connell CEO Carbon Footie, a Perth-based energy efficiency firm is interviewed on 89.7fm by morning program host Sue Myc (pictured).




 This is 15 minutes and 44 seconds.

5. Monitor Media for coverage.

Here is the story in the local paper.


Here is the story on the Osborne Park Bowling Club website.





Need a PR campaign for your product or service? Contact us here.


Carbon Footie Launch Photoset

BowlingClub2StirlingScoop19112013STBowlingClubPicBowlingClub3

Carbon Footie, a set on Flickr.

Launch of new 30 kilowatt solar system at Osborne Park Bowling Club.

Via Flickr:
Carbon Footie are energy efficiency specialists.

Tuesday, October 29, 2013

Where Do I Look? Media Presentation Tips for Scaredy Cats

Where Do I Look? Media Presentation Tips for Scaredy Cats

By Thomas Murrell MBA, CSP International Business Speaker

The most common question I'm asked in practical media training sessions is, "Where do you look when doing a TV or video interview?"

My answer, "Look at the journalist or person asking the questions because they are the storyteller."

Only look at the camera if you are the host of the show or looking at the interviewer via a satellite hookup or prerecord.

This is the most common mistake novice media performers make.

Over my 30 year career, here's my media presentation tips for scaredy cats.

1. Look at the Journalist.
They are the storyteller not you.
You are the one with the important information and they are the one linking it all together and telling the story.

2. Don't Look At the Camera.
The camera is made of glass and steel and won't smile back!

3. Only Look at the Camera if it is a Remote Interview.
This is usually when it is not face to face such as a satellite hook-up or remote interview via a second camera.

4. Ask the Journalist to Repeat the Question.
Use this technique if you need more time to think, didn't hear the questions properly or didn't understand the question.

5. Radio Notes.
If it is a radio interview have notes in front of you but don't rustle them.

6. Memory Hooks for TV.
For TV you will have to commit your key messages and points to memory.
Use memory hooks - such as alliteration to make them more memorable.

7. Use Quotable Quotes More than Once.
You should have spent time prior to the TV interview working on your sound bite, news grab or quotable quote.
Don't be afraid to use it in the TV interview a number of times.
The editors and producers will choose the best one so give them options.

8. Get the Quote Out Early
Get your quote out early in the interview because you never know when the interview may have to wrap up.
The first question is nearly always a broad open question from the journalist.

9. Avoid Visual Distractions
This can be a fly, car driving past or someone trying to do a photo-bomb.
For TV interviews in a studio or in the field a monitor can very distracting so get it turned off or turned away where you can't see it.
There is nothing more distracting than seeing yourself on the screen while trying to do an interview.
For live radio interviews always turn the radio off because often there will be a seven second delay and this is really confusing for listeners.

10. Always Remember Everything is "On The Record"
You've packed up and everything is turned off and then you make a comment thinking the interview is over.

This can become the headline if you're not careful and disciplined.

Everything is on the record when talking to a journalist.

Want to know more and practice in a safe friendly environment? Please consider:
Tuesday November 12th 2013, HLB Mann Judd, L4, 130 Stirling Street, Perth Australia, Australia
Winning the Media Game
Numbers are strictly limited so book here.

Thomas Woodford added:

Hello Tom

Thanks for the recent cast on interview techniques.  It's great to be able to look at your material through the prism of psychology.

What I have noticed is the importance of background in an interview.

For example if I am going to confirm a theory to an interviewer,  who is challenging the science,  I will choose an academic backdrop e.g., library books  on shelves. 

If the theory is old and needs reinforcing an old style book case and books is best. 

If it's ground breaking technology then IKEA and clean-edged,  smooth but strong back drop office is good.

Crisis backdrops and anything to do with giving a united stance always has a person in the back nodding.

I wouldn't let an interviewer choose the background in my domain or my office  because its all in the rehearsal.  There's nothing wrong with setting up a camera at your office,  watch the footage with an objective friend. 

Also have a swag of different outdoor locations you look good in.  If reporters ring for a doorstop deflect them to an outdoor location you have been before.  If you feel good in a location it will come across.

At the office experimenting with backdrops can make a difference and then dictate terms when the reporter arrives in the nicest possible way  e.g., sparkling water and lemon in a tall glass a comfortable place to wait for the talent,  who arrives just after appointment time.

 Greeting reporters unprepared and waiting while they set up just leads to unnecessary talk.  A walk on to the set is best when they are ready.

Conduct the interview and walk off leaving them to pack up.

You're right; whatever you do don't look at the camera.

 Kind regards
Tom


Thomas Woodford (BBA), (Grad. Dip. Ed), (MRE).
 

Wednesday, October 23, 2013

Mining is an undervalued success story





Mining is an undervalued success story according to Graduate Management Association AGM and Twilight   guest speaker Emeritus Professor Andre Morkel . 



Pictured with Graduate Management Association Patron Dr Michael Chaney, guest speaker Emeritus Professor Andre Morkel and GMA Councilor Keith Rappa.

How to Write a Press Release Course Perth October 22 2013

Media release writing training Perth feedback from delegates (pictured). Content included how to write a media release, how to pitch a press release, how to write authored articles, how to write an article for a trade magazine.

Newsletter article writing training for the Perth course was another focus.

"I liked the use of real media releases to illustrate poor communication. Challenging case studies that took me out of my comfort zone and made me think differently."
David Healy, Supervisor Corporate and Audit Services HLB Mann Judd Perth

"Lots of excellent information which is easy to take away and apply in practice."
Leslee Hall, Marketing and Communications Officer WA Farmers, Perth

"I liked the case studies that we did were real - helps to put it in context."
Michelle King, Marketing Manager, BE Projects, Perth

"Great tips and knowledge of how to structure media releases and authored articles."
David Prescott, Supervisor Business Advisory Services HLB Mann Judd Perth

The next how to write a press release course in Perth is on Tuesday December 10th 2013.

The how to write an article for a trade magazine course in Perth will be kept to small numbers and feature a 90-day follow-up editing mentor program.

Book here.