Wednesday, November 25, 2015

How to Turbocharge Your Business with Instagram - FREE Seminar When: 16th December, 12:30pm 2: 00pm Perth

How to Turbocharge Your Business with Instagram

Learn the insider secrets of using Instagram to take your personal and professional brand and business to new heights.

In the this practical and pragmatic session you will learn how international business speaker and Director of ASX-listed emerging graphite producer Walkabout Resources (ASX:WKT), Thomas Murrell MBA CSP used this social media tool to engage with new audiences.

He will explain in intimate step-by-step detail what he did and how he did it.

This presentation will also show you the importance of well set-up visuals and the power of using hashtags.

He will also share his secrets on how to link Instagram to other social media platforms such as Twitter, Facebook and LinkedIn.

Thomas will also show you how to leverage content with other traditional forms of media and how to use these materials to build credibility and visibility.

This presentation is full of practical case studies and real life examples you can easily apply to your own business, personal or professional brand.

About the Presenter:

Thomas Murrell, MBA, CSP, is an international business speaker, author and advisor who is recognized as an authority on investor and financial relations as well as public speaking. His company, 8M Media and Communications provides counsel to an elite group of companies listed on the Australian Stock Exchange ranging from top 500 companies through to start-up biotechnology, medical and exploration companies.

Thomas is a Director of emerging graphite explorer Walkabout Resources (ASX:WKT) and has been a Director of Investor Central, a Singapore-based financial news service since 2002.

As the CEO of his own consulting company, Thomas has been recognized by his peers as a Certified
Speaking Professional (CSP), the highest possible international
qualification and accreditation for professional speakers.

His last book, Understanding Influence for Leaders at All Levels was published in seven countries including the United States and United Kingdom.

His latest book, Insider Secrets of International Speaking is due for world-wide release on December 21st by McGraw-Hill International.

He is a graduate of three Australian Universities, gaining his MBA from the University of Western Australia with distinction.

This unique combination of media savvy, corporate communications and business educator makes him one of Asia Pacifics most sought after experts on capital investment marketing, investor relations and public speaking.

Book here.

Media Mativators Podcast: Building Your Tribe with Social Media with The Tribe Builder Gina Carr

Gina Carr is an Entrepreneur, Speaker and Marketing Consultant who works with CEOs and Thought Leaders to leverage social media marketing for publicity, profits and success.
Combining her street-smarts learned as a publisher and small business owner with her book-smarts learned at the Harvard Business School (MBA 1990) and Georgia Tech (BIE 1984), Gina helps business owners turn great ideas into profitable money-making machines.

She offers one-on-one consulting, group coaching and customized products and services.

Known around the world as The Tribe Builder, Gina helps passionate people build powerful tribes of raving fans for their business or non-profit.

Listen to her podcast here with Thomas Murrell.

Secrets of Email Marketing October 21st Singapore

Feedback from Delegates

"Not many people can squeeze an insightful and complex topic of email marketing in one day, but Thomas is able to do it well. The relevant case studies and extra tips or secrets will definitekly be helpful in increasing my response rates by 20 per cent or more in the next few months. Great job Thomas!"
Azhar Bin Aziz, Team Leader Content Management, NTUC Fairprice Cooperative Ltd, Singapore

"Mr Murrell's one day workshop helped me understand how to design a good email newsletter and integrate it with other marketing effort. More importantly, the elements of a good newsletter to attract prospects to contact my company or hold their interest till they are ready to purchase. Good job."
Shaun Aw, Marketing Executive, TMS Systems Pte Ltd, Singapore

"I found Thomas' training informative and insightful. I can bring home good tips that I apply to raise the effectiveness of email marketing campiagns."
Christine Sim, Marketing Communication, Integraph Security, Governmnet & Infrastructure Pte Ltd, Singapore

"Tom has debunked many ill reputations of email marketing and has shown me a whole new way of building a stronger relationship with my customers"
Debbie Yam, Lola's Cafe, Singapore

"This one day workshop gave me a good grasp of the characteristics essential in email marketing and allowed me to get a hands on approach by coming up with a marketing plan based on a real life business model."
Denys Ho, Marketing Sepcialist, Thomson Reuters Asia Pte Ltd, Singapore

"Interesting tips and theories about email marketing being shared during class. Gave us a fresh perspective about using email as a marketing tool."
Mark Seah Shen Yee, Senior Executive, Marketing, Singapore

"This course refreshed my memory on what's important when doing an email campaign."
Joshua Tan Cheng Hau, Accounting and Corporate Regulatory Authority (ACRA) Singapore

Book here for next course

8th Apr 2016.

Wednesday, October 14, 2015

Three Ways to Build Your Authority By Podcast

Becoming a recognized industry is one of the fastest ways to grow your business, practice or consultancy. 

Once you become the authority and are recognized for it, you own your own niche and this becomes a marketing pull strategy rather than an expensive advertising push campaign.

In short, prospects, clients and customers come begging to you for your products and services. 

By definition, an authority is getting known for what you do, why you do it and how you do it.

This doesn’t happen overnight, it takes time and effort. 

As podcasting expert Jenish Pandya says "you have to continuously work at it so that you can reap the rewards later."

"There are quite a few things that you need to work upon to be known as the authority be it networking, social media, branding, mindset, online marketing, blogging, speaking, customer service, sales, and a whole lot more.

I had come across podcasts before but never paid much attention till I heard Pat Flynn and Chris Ducker speaking about it at the ProBlogger 2014 conference.

There are quite a few good business podcasts out there such as the Smart Passive Income, Entrepreneur on Fire, School of Greatness and many more but the problem is that most of them are almost an hour long and have heaps of golden nuggets that it becomes really hard to remember and implement them all as well as listen to the whole episode in one seating.

After hearing Pat and Chris along with the other podcasters, the wheels were set in motion at the back of my head and few months ago the idea of “The Key To Authority Podcast” was born.

The podcast is for business professionals, speakers, coaches and entrepreneurs who are looking to grow their authority in their industry.

Each podcast will feature an interview with a business authority discussing one key thing on growing authority followed by an action that you can take to help grow and establish your authority."

After hearing Jenish speak at an event recently, here are his top three tips on how to build your authority by podcast.

1. Listen to Podcasts

I suggest you start with my own Media Motivators podcast. Listen here via itunes.

There's a famous saying that the more you learn the more you earn.

Listening to podcasts is a great way to gain more knowledge and hence power.

You can also become more efficient by listening to podcasts while you are exercising, cleaning, cooking or driving the car.

 Why not listen to a podcast as an alternative to watching TV?

2. Be Interviewed on a Podcast

By being interviewed on a podcast you will reach new audiences and will increase your visibility and credibility.

It also enhances your message planning and delivery skills.

Here's an example of my podcast on public speaking with Jenish.

3. Start a Podcast

Ok this is going to be harder but here are my tips.

Be realistic about how much time you can commit to it.

Use a quality recording device and microphone.

Try and record in one take to minimise editing.

Come up with a catchy title.

Focus on a target audience.

Choose an appropriate format such as Q&A guest interview, recording of live speeches or straight commentary.

Come up with good design and branding.

Share online.

Leverage in audio directories such as itunes, applecarplay, stitcher and spotify.

If you want to enhance your message delivery skills, please consider my Winning the Media Game 1-day media training where we will record an audio podcast plus a TV News style interview with a professional camera crew.

The next date is Tuesday November 10th from 0930am to 430pm. Book here.

Business News Announces New Weekend Podcast

Perth's only dedicated business media, Business News will launch a new digital weekend edition.

The weekly newspaper will also move to a fortnightly thicker edition from next year.

The weekend edition video podcast will be hosted by editor Mark Beyer and Mark Pownall according to Business News CEO Charlie Gunningham.

Listen to the full interview with Charlie in this podcast.

Media Writing Masterclass Feedback October 13th 2015

Feedback from delegates to Media Writing Masterclass October 13th 2015

"I liked learning to structure media relases and the real life cases where interesting."

 Diana Ryan, Marketing and Media Officer, Rossmoyne Senior High School, Rossmoyne

"Clear, easy great interactions."

Sean Mitchell, Director, The Mining Hub, Perth

"I liked he was very clear and knew waht he was talking about. He also had real stories to back it up."

Felicity Clark, HLB Mann Judd, Perth

The next workshop is Tuesday November 24th 2015. Book here.

Wednesday, September 30, 2015

An interview with Thomas Murrell on The Sattler Files by Tom Tapping

An interview with Thomas Murrell on The Sattler Files by Tom Tapping.

The changing economy in Western Australia as more professionals leave the corporate world to set up their own consultancies.
There is a lot to learn about running a professional consultancy.
Client acquisition still remains the main challenge for consultancies and High Viz for Small Biz Mastermind helps overcome this.

Wednesday October 14th 2015, 630pm to 1030pm
High Viz for Small Biz Mastermind Group 1
Numbers extremely limited so book here.

Friday October 16th 2015, 0930am to 130pm, Boardroom Globetrotter Travel, 35 Stirling Hwy, Nedlands, WA 6009, Australia
High Viz for Small Biz Mastermind Group 2
Numbers extremely limited so book here.

Listen here.

Download here

Here’s some links:

More Resources:

YouTube of Launch

Why Your Name Tag Will Kill Your Next Presentation

Why Your Name Tag Will Kill Your Next Presentation

By Thomas Murrell MBA, CSP International Business Speaker

When working internationally as an MC I see and hear a lot of speakers.

I am always very amused when speakers at conferences leave their name badges or lanyards on when they speak from the stage.

When briefing speakers as the MC before an event I always ass them to take their name badges off.

These are the reasons I give them and why leaving your name badge on will kill your next presentation.

1. It is a Distraction

Let’s face it a big name badge is a visual distraction and your eyes are drawn to it. You want the audience just to focus on you.

2. You Lose Credibility

It decreases your uniqueness as a speaker.

Stand out from the crowd by not having a name badge.

3. You Lose Authority

It means you are just one of the audience and not a speaker invited to present because of your expertise.

4. No One Can Read It

Let’s face it name badges are used for networking and event security. No one can reda your name badge when you are on stage because they are too far away.

Your name should also be on the title slide, in the MC’s intro and in the event program! No one is going to check you from security as you walk on stage!

5. It Tarnishes Your Image

You want a clean and professional image. Also take your name badge off for any photographs for a cleaner, better image.

Edited extract from new book on Insider Secrets of International Speaking due for release December 18th 2015 by McGraw Hill Education.

Executive Presentation Coaching Downunder Geosolutions Executive Leadership September 17th and 18th 2015

Feedback from delegates:

"Best points to take out of the training are to be a better presenter, body language, relaxation and staying calm."

Simon Stewart, Geoscience Manager, Downunder Geosolutions, Milton Queensland

"I now understand the importance of body language and techniques in delivery to improve the effectiveness of any presentation."

Howard Davies, EAME Business Development, Downunder Geosolutions, London, United Kingdom

"I improved confidence in public speaking through knowledge of simple starteguies for better audience experience."

Kelly Beauglehole, Regional Geoscience Manager Australia/Asia, Downunder Geosolutions, Perth, Western Australia

"A reminder on good tips and practice on the art of presenting was very useful. A great two days!"

Julian Sherriff, EAME Geoscience Manager, Downunder Geosolutions, London, United Kingdom

"Provided a refresher on stage craft and body language, highlighting all the bad habits we have all slipped into and ways to minimise these to reduce distractions."

Aaron Lockwood, Lead Geophysicist, Downunder Geosolutions, Perth, Western Australia

Book Thomas as your personal speech trainer here.

Professional Facilitator Singapore - Singapore Stock Exchange Investor Education Forum September 16th 2015

It was great to meet lots of new people while facilitating an investor education forum in Singapore for the SGX.

Thanks to Chong Lek Foong for organizing another successful investor education event on mining valuations.

Pictured with Chong Lek Foong, Jeremy Peters and Dato Seri Dr Mohd Ajib Anuar, President Asian Federation of Mining Associations.

Book Thomas for your next event here.

Wednesday, August 05, 2015

Public Speaking Training Perth - feedback from the RAC Friday 10th July 2015

"I liked the structure, DARE principal, scenes model and then pausing,"

Jay Davies, Manager of People Development RAC, Perth

"Tom had a lot of interesting tips and his use of storytelling was great."

Alexander Grieg, Manager HRBP RAC, Perth

"Great tips around structure, impact, delivery when speaking."

Matthew Rainbow, Senior Manager People Services, RAC, Perth

"Observing my leaders enjoy and learn from today. I'm excited about what our team will achieve."

Jennie Milne, General Manager, Shared Services, RAC, Perth

Next public course is Tuesday September 1st 2015. Book here.

Digital Marketing trends with Nick Russell from Woocom

Listen to this podcast on digital marketing trends with Woocom Managing Director Nick Russell.

Professional Facilitator Thomas Murrell in Singapore for SGX Investor Education Event 29th July 2015

Thanks to Chong Lek Foong for organizing another successful investor education event at the SGX on Unconventional Gas. Pictured with expert panel members Scott Frost and Lian Yok Tan.

Tuesday, August 04, 2015

Business Growth Opportunities From Travel Stopovers

A stopover is a great time to sharpen and hone your networking skills. There is not a better time to start building long-term business relationships in a new country. The stopover offers a chance to meet new people in a new environment whilst maintaining a professional relationship level.

However it is important to uphold your professionalism to make optimum use of the networking opportunities.

Here are some valuable tips on networking and business development in a foreign country during your stopover.

Ten common mistakes people make when networking during a stopover include;

1. Not Planning Prior to the Trip

Work out what you want to achieve from the stop over. Is it just to relax, have fun and unwind? Is it to get more speaking engagements, meet new people or build long-term relationships? Your approach will differ in all these situations. Have a plan prior to the stopover and try to reach set goals. An example might be to obtain three new key contacts or to reaffirm an existing relationship. Attending Meet Up Groups are another way to meet new people in a foreign country. Just go to and search for relevant events and groups. Overseas consulates, business groups and Chambers of Commerce from your country of origin also hold lots of local events and these can be another source of networking with new contacts in a foreign country.

2. Running Out of Business Cards

There is nothing more embarrassing or unprofessional than someone asking you for a business card and you can't produce one. Always carry too many rather than too few. Being prepared gives you more confidence and entrusts confidence when developing new relationships. Remember your business card is an effective tool to very easily convey contact information and its exchange may initiate of a long-term valuable relationship. On your card provide international numbers and addresses. If it is important, have your business card translated into the local language. Maybe keep English one side and the other the local language. Also, maybe translate your name into the local language as well.

3. Sticking to People You Know

Make a goal to meet five new people during a stopover. Don't try and meet everyone of the 100 or so people on your database in that country. Making a lasting impression with a few rather than a shallow interaction with many is far more beneficial.

4. Meeting People You Know First

Most people have a great fear of meeting people they don't know especially in an international context. See this as a challenge rather than a handicap and avoid going for the easy option of meeting people you know well first. Certainly, acknowledge these people by a phone call, but contact new people. Also ask those people you do meet for three referrals and names of other people you should meet during your stopover. This will maximise your chances of meeting new people.

5. Talking Too Much

Avoid talking too much about yourself. This is probably the biggest turn-off for prospective clients or alliance partners.

6. Not Listening

Business is all about providing solutions to people's problems. How can you understand their problems if you don't ask questions and listen. Use active listening skills to build rapport and gain a true understanding of their issues and concerns. This is really important when working internationally where English may not be the first language of people you meet.

7. Hard Sell

Stop overs are your opportunity to develop relationships. Avoid the hard-sell and get to know the person you are speaking with. Once the relationship has been established the business will come. Initial hard selling may have the opposite effect and drive the person away.

8. Lack of Clarity

Many people have a lack of clarity in what they do. Research shows that 95 per cent of business people are often asked, particularly at a first meeting “what do you do?”
Many early career speakers have difficulty articulating what they do, particularly in conveying the benefits of their position to a prospective client. Having a 'personal branding statement' (PBS) really helps in this situation. It helps to clarify how you or your business or speech can solve their problems and takes all the stress out of answering this question!

9. Over Indulgence

As with all aspects of travel when a visitor in someone’s country behave appropriately and in moderation. This includes limiting consumption of alcohol to an acceptable level and being mindful when introducing yourself to people. Remember you are a professional representing your country and profession regardless of the situation or time of year. Respect those around you and your personal and professional responsibilities.

Respect local customs and cultures.

10. Not Following Up

Many people simply fail to follow-up on the prospects or business leads they meet at during stop overs. Put in place a system to follow-up, otherwise many of your business development efforts will be wasted. This can be as simple as an email or phone call to acknowledge your interaction and does not have to be business related. A relationship which might not seem to be initially good for your business may lead to you being referred on, one of the strongest marketing tools used to generate more business.

Edited extract from new book on "Insider Secrets of International Speaking" due for release December 2015 by McGraw Hill Education.