Wednesday, March 11, 2015

Launch of High Viz for Small Biz Mastermind Thursday February 26th 2015





Delighted to have launched my new High Viz for Small Biz Mastermind on Thursday February 26th 2015.


Here is the video.

Here is my Powerpoint and application forms.


Here is the media release:



     Media Release                                                                                 26/2/2015

New Thought Leadership Marketing Mastermind

Perth-based International Business speaker, author and consultant Thomas Murrell of 8M Media and Communications has launched Western Australia’s first thought leadership marketing program.
The unique mastermind concept “High Viz for Small Biz” is aimed at consultants, coaches and experts who want to grow their practices.

“The program is aimed at anyone who sells their brain for money to solve complex problems; this could be accountants, lawyers, engineers, coaches, consultants or small business owners,” Mr Murrell said.

The program features a mix of one on one mentoring, group problem solving and the development of individual action plans.

“Over the past 18 years of being in business myself, I’ve developed some unique intellectual property and methodology based on the emerging and newly established field of thought leadership marketing and I believe there is a massive opportunity for professionals in Perth to embrace this concept,” Mr Murrell said.

Mr Murrell believes traditional approaches to marketing within the professional services sector are being disrupted because of technology and social media.

“With social media anyone can position themselves as an expert or authority within a niche and we’re seeing the emergence of specialty consultants in a whole range of areas, the key challenge now is how to build your practice to ensure a regular pipeline of work,” Mr Murrell said.

The program is specifically designed to stimulate business growth, sales and referrals using non-traditional methods and instead uses a thought leadership marketing model to create visibility and credibility and ultimately profitability for small business owners.

“High Viz for Small Biz has received a very positive response when I beta tested it with a trial group and I’m looking forward to the commercial roll out of the program,” Mr Murrell said.

Successful applicants will need to have a turn-over of a million dollars or less and a desire to grow well beyond this figure.

The program costs $800 per month for a minimum sign-up of three months.

“This is very competitively priced in the marketplace for what mastermind members get and I give a full money back guarantee if they are unable to increase revenue by this amount per month,” Mr Murrell said.

Here is my Powerpoint and application forms.

Corporate MC Japan Festival Corporate Matsuri Event March 5th 2015 Government House Ballroom







It was great to meet lots of new people at the Japan Matsuri Corporate Event At Government House in Perth. I loved being the Corporate MC and the "Kagami-biraki" ceremony (pictured).

Kagami-biraki is a ceremony performed at celebratory events in which the lid of the sake barrel is broken open by a wooden mallet and the sake is served to everyone present.

Kagami refers to the lid of the sake barrel and biraki means "to open" so kagami-biraki literally means "opening the lid."

Because of the lid's round shape, the kagami is a symbol of harmony. The kagami-biraki, therefore, represents an opening to harmony and good fortune.


Corporate MC for the second Japan Festival Corporate Matsuri Event

Client Testimonial


"Thanks again for last night. Excellent MC work. You were highly professional and a delivered a great result. Client obviously very pleased. 


Chris Bennett
Director
Spirit Events and Entertainment


Wednesday, February 18, 2015

Monday, February 16, 2015

Launch of “High Viz for Small Biz” ™ Mastermind Group by Thomas Murrell February 26th 2015 Perth

ATTENTION: Coaches, consultants, accountants, lawyers, designers, stockbrokers, engineers, speakers, start-up business entrepreneurs and small business owners ...

Discover easy, proven, solutions that will
attract more clients, create high visibility for you,
and generate more profit into your business.

Hi there, I’m Thomas Murrell and I want to personally invite you to a networking breakfast where I will be launching a unique thought leadership marketing program to help you attract more clients and turn your passion into profit with some easy, proven solutions that I’ve used with 100’s of entrepreneurs over the last 18 years.

These simple, time-tested solutions can work for you too…..

No matter where you are in your business, whether you’re in start-up mode or you’ve been in business for a few years, these proven solutions work.

This *special* 90-Day Program will help you uncover the "secrets" that will take you and your business to the next level of success

If I’m not mistaken, you’re the kind of person who wants to grow their business as well as make a difference in the lives of others.

I’m extremely pleased to tell you that I’ve selected you from my professional network of small business owners to be one of only ten experts to take part in my 2015 High Viz for Small Biz ™ Mastermind program.

In just 90 days, you’ll dramatically increase your business results. I can help you get laser clear on your ideal client and how to reach your ideal client with fast, low-cost marketing strategies that work.

If you face lumpy cash flow, a lack of clients, an empty pipeline of work coming up and stress in your consulting business, I can help!

You will have six 1-hour private sessions with me face to face where we will:


Work one-on-one to uncover how you best benefit your ideal client and action steps you can take right away to attract more of your ideal clients. This will be a real marketing makeover!

Discover valuable, proven tips and solutions that really work for you right away to build a pipeline of endless client work.
Craft your “POSITIONING FOR PROFILE AND PROFIT” statement or, your compelling marketing message so that your ideal client will immediately get excited and want to know more when they meet you.
Develop a clear 1-page plan outlining which marketing strategies would work best for YOU and what you need to do when to generate more business.
Uncover quick strategies to develop programs that will “highlight” your product or service and accelerate the growth of your business.
Determine how you will find your ideal client quickly and effectively.
Make sure you get the personalized attention you need to go over any challenges you may have in putting it all together.
Get group Mastermind support from 10 other experts for a monthly challenge and an accountability buddy to implement the ideas.





STEP #1 - Explore

You and I will explore what your Dreams, Goals and Aspirations are for your business. In this first session, I’ll help you “discover” where the hidden gems are in your business using my signature “thought leadership marketing” method. Many times, your gold “nuggets” are right under your nose and it just takes someone like me to help you see them and take action on them.





STEP #2 - Discover

You and I will discover how to take the hidden "nuggets" in your business and use them to attract more of your ideal client and increase the growth of your business by using your “expert authority status”. I believe that every business person has some unique “expertise” that they bring to their business and it’s essential that we discover yours so you can use it. When people use their “expertise” to build their business, it seems almost effortless because you discover flow!





STEP #3 - Creating a Thought Leadership Marketing Plan to Support your Entrepreneurial Vision

You and I will put a 1-page plan together that will generate increased visibility, credibility and have you seen as the “expert” in your industry. We will use my proven High Viz For Small Biz™ method to design a step-by-step, easy to follow plan for each strategy that feels like a best fit for you. My expertise is in working with people who sell their brains for money to solve complex problems, I've realized over 18 years that the key to my success is becoming more visible in my target market. I will share with you exactly what I did and how you can do it too!





STEP #4 Make it Happen!

You will be fully into your new thought leadership marketing plan that we created together. You’ll be implementing the marketing strategies that are “unique” to you. This is an exciting time for my clients. They begin to see the huge results and rewards through attracting more clients and creating more income for their business.





STEP #6 - Monthly Validation from 10 Other Experts


You and 10 others will celebrate your success, as well as look at ways you can now take the thought leadership marketing system we’ve created for you and grow it even bigger. Once you understand your target market and how to become more visible with them, the ideas just keep flowing in! Here you'll get the ideas and input from 10 others in a facilitated group Mastermind session. An accountability buddy will help you stay on track.




** Special Launch Bonus **
When you fill in a referral form and give a referral to another person in the room, you’ll go into a door prize draw to win one place on the High Viz For Small Biz™ Mastermind program valued at $2640.

FAQs

What can I bring to the breakfast?

150 business cards.

A 1-minute business pitch about your business.

A referral to any of these professions listed here

A sense of humour.

A guest who is a coach, consultant, accountant, lawyer, architect, designer, stockbroker, engineer, speaker, author, solo-entrepreneur, start-up business entrepreneur or small business owner.

Is my registration/ticket transferrable?

Yes

Do I have to bring my printed ticket to the event?

Yes it would help the happy friendly people on the door.

What is the refund policy?

Non-refundable.

The name on the registration/ticket doesn't match the attendee. Is that okay?

That is fine.

What is the Business Dress Code?

Business. Refer to more details here.

How Does The Door Prize Work?

Fill in a referral form and one of these will be drawn to win the prize. This will be supervised. It will occur at the end of the breakfast. You do not have to be a financial member of the networking group to be eligible.

Can I sign-up for Thomas Murrell's High Viz for Small Biz Mastermind Program on the Day?

Yes there will be an opportunity to sign up for the program on the day. The program is limited to the first 10 people.

Can I Join the Networking Group hosting the launch?

Yes there will be an opportunity also to sign up for the regular weekly networking breakfasts?

What is the Relationship Between Thomas Murrell and the Networking Group?

Thomas Murrell is a member and helped form the group six years ago.

He is also the current education co-ordinator, a former President and multiple group award winner for networking excellence and high performance.

Does the Group Receive Any Financial Gain?

No the group is merely hosting the launch and Thomas Murrell's presentation as part of its regular weekly program. There are no referral fees or commissions involved.


Book here.

Sunday, February 15, 2015

The Value of Mentors





The value of mentors. Pictured

Pictured with Ian Doyle and Neil Inall. Early mentors.

I met Ian when I was at UNE in 1985 and he helped apply for a job with the ABC Rural Department which I got.


Mr Inall was a high performing Agriculture student at the UWS Hawkesbury Campus from 1955-1957, then a student in the extension course in 1975.  Since that time, he has had a long career in producing radio and television programs for the ABC and Channel 7, and was co-founder of Cox Inall Communications. 

Ian Doyle was a great mentor within the Rural Department and helped me greatly when I was appointed as a Senior Reporter and shortly afterwards Executive Producer of ABC Rural Western Australia at the ripe old age of 26 years old.

Ian Doyle was born and educated in North Queensland. He holds a Bachelor of Economics and a Diploma of Education. After teaching in NQ for a few years, he joined the ABC in Sydney in 1981 and worked as a radio and television journalist and executive producer with the Rural Department for 16 years.

During his time with ABC Countrywide, he produced a number of award winning overseas reports from locations including Egypt, eastern Africa, Vanuatu and the Solomon Islands. His African documentary Seeds of Hope was nominated for the Berlin Film Awards.

He made significant contributions to a number of radio documentary series including Blue Hills Revisited, Great Working Dog Stories and The Bloke From The Birdsville Track – the George Bell Story.

Ian resigned from the ABC in 1997 to present the weather on Channel 7 and to establish an Adelaide based media production and consulting company. In recent years he has produced a number of TV documentaries, aired on ABC, SBS and commercial TV including The Last Mail from Birdsville – the Story of Tom Kruse and Source to Sea – the Story of the Murray Riverboats.

He has also presented various local, state and national ABC and commercial radio programs including Australia All Over, Tony Delroy’s Nightlife, ABC Early Mornings and 891 ABC Adelaide breakfast.

Ian is a regular MC, moderator and facilitator and an occasional after dinner speaker for numerous regional, state and national conferences, conventions and award presentations. Clients include Telstra, Australian Rural Leadership Foundation, PriceWaterhouseCoopers, NFF, Hyatt and the SA Government.

He is married to Channel 7 and 1395 Radio 5AA breakfast news presenter Jane Doyle, enjoys good South Australian red wine and hitting a golf ball a very long way.

Ian is actively involved in Trees for Life and the Royal Flying Doctor Service. He is a foundation board member of Australia’s Open Garden Scheme, a former board member of the Barossa Music Festival and is a life member - and since 1987, President of Rural Media SA.

Find out more at my launch of "High Viz for Small Biz" Mastermind launch on Thursday 26th February 2015.


Tuesday, February 03, 2015

How To Recover From A Speaking Mistake

Australian Prime Minister Tony Abbott is under enormous political pressure at the moment.

He’s made a number of mistakes including poor political judgement. He calls them “Captain’s Calls”, such as the Paid Parental Scheme and Restoration of Knighthoods.

The polls are down, a shock result in Queensland from a State election and constant backflips are hurting his leadership.

There are now calls for a leadership spill.

An economist recently quipped “good policy is bad politics”.

A recent National Press Club speech was a very public opportunity for Abbott to rebound and recover.

His main premise in the speech was that he would stand and fight on as leader despite rumblings of a challenge.

Some key quotes included:

"It's the people that hire and, frankly, it's the people who should fire."

This is a great example of rhyming and connection with the audience.

"Leadership is about making the right decisions for our country's future. It isn't a popularity contest."

Again good use of direct argument.

In reviewing this speech and his leadership style, it prompted me to analyse how you can recover if you make a mistake during a speech.

I’ve come up with the MOVE ON acronym to illustrate key principles to help you overcome any mistakes that do occur in a speech.

This mistakes may later manifest themselves in a residual fear of public speaking or the perception of you being a poor leader.

Message Accuracy

If your mistake is factually incorrect, such as you’ve left a zero off a number or made some other factual error in your content, correct it quickly and confidently.

A quick apology or an explanation is a good rebound.

Don’t act as if it didn’t happen because you will lose credibility with your audience. They then may not believe anything else you say.

This transparency is especially important in the mobile age when anyone can Google for the correct information while you are speaking.


Own It and Be Human


Admit your mistake but don’t draw attention to it.
Acknowledge it and move on because you shouldn’t give it more oxygen than it deserves.

Most mistakes are just small glitches, and you can use humour to get through these. Laugh at yourself and be self-deprecating so the audience likes you more.

I recently heard a speaker say in response to an annoying and loud audio feedback sound caused by a microphone being too close to a speaker “does that mean I'm talking too long?.”

That comment made everyone laugh and made her appear more authentic, human and credible.

Visualise Success


Don’t dwell on the negatives and let that hold you back. Do not obsess over it.

Some strategies to regain confidence are:
Paraphrase your previous content
Call for time out
Ask your audience a question — maybe even a rhetorical one?
Catch your breath.
Ask the audience to brainstorm with a partner
Take a drink of water.

All these will help you stay connected to the audience while you recover.

Evaluate


Don’t let making a mistake become an excuse for not getting up and giving another speech.

Evaluate and learn from your mistakes.

Wait until after 48 hours before evaluation because in this time you will be in a better space emotionally.

It will give you greater perspective.

A speech coach can be a great help and provide an independent perspective.

Onwards and Upwards


Review your overall speaking premise, key points and take away messages.

Remember, repetition is your friend.

It is a good transition technique and allows you to return to the overall importance of your message.

Never Stop Learning


All the great speakers have made mistakes. They have learnt and gone on to become even better speakers.

So in summary, if you make a mistake in a speech and want to recover, remember to MOVE ON.

Please consider my next public speaking seminar.
Tuesday February 10th 2015, HLB Mann Judd, L4, 130 Stirling Street, Perth Powerful and Persuasive Speechwriting
Numbers limited so book here.

Wednesday, January 21, 2015

Thomas Murrell Professional Speaker Perth

Thomas Murrell speaks internationally on management, marketing and media topics.

Includes internet marketing, web marketing, email marketing, sales, sales training, sales marketing, direct marketing, marketing strategy, marketing services, target marketing, event marketing, small business marketing, marketing plans, marketing resources, marketing training, marketing tips, branding, corporate branding, product branding, branding strategy, internet branding, marketing branding, brand building, public relations, public relations training, public relations campaign,  public relations writing, public relations strategy, public relations plan, public relations tips, public relations resources, public relations courses, media relations, media influence, media training, risk management, knowledge management, crisis communication, crisis management, event management, customer relationship management, management consulting, strategic management, effective public relations, effective public relations use, change management, management training, internal customer service, public speaking, fear of public speaking, and public speaking training tips and related Features. 

To book Tom click here.

Top 10 Marketing Trends for 2015

Top 10 Marketing Trends for 2015

I hope you had a refreshing break like me - I had a great time on the most south western tip of Australia. A beautiful spot called Augusta and in particular a little beach called Quarry Bay near the Cape Leeuwin lighthouse (pictured).

During this time, I had a chance to reflect on the past year and review the year ahead.

This inspired my feature article on the Top 10 Marketing Trends for 2015.

1. The New Likeability Economy


We now live in an increasingly fragmented, frazzled and filtered world, where the lines between reality, truth and believability are becoming increasingly blurred.
 

We’re time poor, always on the go and constantly connected to the internet via mobile.

The chances of getting our attention are dwindling as we become obsessed with the latest online breaking story, trending hash tag or crazy cat video.

Facing an infobesity epidemic of massive proportions, our attention deficit cravings get stronger and stronger as we try and make sense of an increasingly complex and crowded world.

What does this mean if you are trying to attract customers, build a business or become a trusted advisor? Well, the sad, hard truth is that customers and clients are becoming more sceptical, more demanding and more price conscious.

With information within easy reach of their fingertips, in this new likeability economy, it is becoming increasingly difficult for you to convince them to buy your product or service.

The new likeability economy is also one shaped by the Global Economic Crisis, which like everything in the new online, mobile order gets shortened to the GFC.

In this new order, customers have massive choice and get satiated from marketers with promotions, rewards programs and generous discounts.

In the new likeability economy, driven by likes on social media, reputation linked with popularity is the new currency.


2. The Evolution of the “Value Being”
 

The emerging and vibrant discount culture is alive and well as consumers rediscover that time honored virtue of thrift.
 

Most consumers in the post-GFC era are looking for a bargain and their mindset is never to pay full price.

Consumers are also better educated and more knowledgeable about marketing, distribution channels and margins, so they are looking for extras.

This means companies need to be more generous with their discounts, warranties or value adding.
I call this the emergence of the “Value-Being”.

Fed on a diet of Scoupons, Groupons and other online discounts, the Value-Being wants a company, product or service that adds value to their life and improves their well-being in some way.

This could be through education, the environment or giving back to the community through a corporate social responsibility program.

The key to the heart and mind of the Value-Being is that they want to be entertained, educated and informed.

All this must improve their well-being in some way.

 
3. Content Marketing
  
This is in for massive growth in 2015.

Shareable content builds credibility because of similarity. For example, to engage with target audiences they must have similar tastes, interests and consumer preferences. This is an important currency in the new likeability economy.

As budgets get tight, smart companies will get employees and customers to generate most of the content.

This also increases trust in the new likeability economy.
  
4. Stratebution

It is all well and good to produce content but getting it in front of the right eyeballs is critical.

Stratebution is all about the strategic distribution of content and making sure it hits the right targets.


We'll see a greater focus on depth versus width of distribution with the rise of niche audiences.

Also we'll see lots of discussion around reach versus influence.


5. Recognised Brand Champions with Influence, Authority and Status

While reach is a good metric its really influence we want and we will definitely see the rise of brand champions who have massive influence.

Gone are the days of being all things to all people.

Expect to see a rise in smart marketers going deep within a category or niche and servicing them well rather than servicing a broad market poorly.
 

6. Prosolution

I've come up with the term to describe a product or service that solves a problem in a professional, timely and cost effective way.

It usually involves some sort of disruptive technology.

It goes against rampant consumerism and is driven by the minimalists and a return to simplicity.


7. Transparency

This is a key marketing trend because it is increasingly difficult to make people, products and companies more trustworthy. 


Gaining the trust of a potential client or consumer is critical to improving the chances of them buying the product or service. 

On line reviews, testimonials and product demonstrations all help improve transparency to build trust. This is typically a form of two-way or asymmetric communication between a customer and the company. 

Technology enables this to happen easily and seamlessly and many companies such as Uber and Airbnb are using disruptive online technology to totally transform traditional and conservative industries. 

With Airbnb for example, both the host and the visitor need to leave online reviews for them to be public. If either party does not, then the reviews are not accessible online. Collaborative reviews like this helps the host verify the trustworthiness of potential guests. 

In a true two-way dialogue, it allows guests to check out the standard of the accommodation via online reviews from others who have stayed there to ensure the online photos and descriptions actually match what they are potentially paying for. This new model is totally disrupting the traditional, conservative and slow to move hotel industry.

Demanding consumers want to know the producers and providers of goods and services.

Expect more marketing messages featuring real people in ads giving a more authentic feel.
 

8. Enjoyience Marketing
 

Consumers want more fun, enjoyment and a feel good factor when they buy a product or service.

This is the flipside to thrift and being frugal. Consumers still want to be self-indulgent,
 

This takes traditional experiential marketing to a whole new level.

Expect the trend of marketing shaping consumer experiences to rise.

It is all about creating a positive experience for consumers and associating that experience with your brand, product or service.

Expect a massive associated increase in events marketing to create a memorable event to promote or launch the brand.


9. Indiconic Marketing
 

This is the year we will see the rise and rise of the individual and their desire to be seen as iconic.


Iconic brands will make a massive comeback because it is all about longevity and authenticity.

Indiconic marketing builds attraction because in the often photo-shopped, digitally enhanced and over-hyped online world no-one believes anything anymore. 

Authenticity is the new law of attraction because it creates revenue in the likeability economy through the currency of popularity and familiarity. 

The more familiar people are with a brand, the more popular it is, the more people like it then the more they are likely to purchase and buy it.


Familiarity is directly linked to longevity and brands being passed onto the next generation.


Consumers want their purchases to say something about who they are as a person and as a way of expressing their authenticity and values.
 
10. Deep Love and Respect
 

There is a backlash to the concept of having shallow and meaningless relationships with tens of thousands of Twitter followers, blog subscribers, LinkedIn connections or Facebook friends.

It is all about quality relationships with those who are loyal to the product, service, business and the brand.

Consumers want to develop a deep emotional connection to brands. Any marketing activity that allows people, products and companies to be understood, appreciated and loved will be hot in 2015. 

This strengthens the relationship and results in the most powerful form of marketing – word of mouth marketing. This lowers marketing costs, drives sales and revenue and increases referrals and repeat business. This is the dream outcome of any successful marketing campaign.

Need a speaker on marketing trends for your next event.

Contact Thomas here.